So, do not skip any fields your diligence will be rewarded. According to LinkedIn, completed pages get 30% more weekly views. When building or revamping LinkedIn Pages, we can not stress enough the importance of completely filling out your profile. You should come away understanding what makes a successful LinkedIn Company Page and how to use them to enhance your brand experience. Our goal is to provide practical guidance for getting the most out of your Page and inspiration for best practices. In this piece, we want to focus specifically on LinkedIn Company Pages. For instance, how the LinkedIn algorithm works, advertising options, and how to design a successful LinkedIn content strategy. We have covered several facets of LinkedIn marketing strategy in other articles. A strong LinkedIn presence can help you grow your industry influence by connecting with business buyers and potential employees. With over 810 million professionals worldwide on the LinkedIn network, savvy B2B marketers like yourself should be paying attention and using it. Moreover, it offers lots of valuable marketing features, including content marketing, recruitment, lead generation, content curation, employee social hub and employee advocacy. It has evolved into a pretty awesome, sophisticated marketing tool that helps you connect with exactly the right people through its powerful targeting capabilities. LinkedIn is no longer a stodgy, boring business networking site. You might not realise it, but this is actually an exciting opportunity to improve and streamline your B2B digital marketing efforts. So, you are the lucky marketing manager tasked with launching or reinvigorating your company’s LinkedIn presence.
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